The Ultimate Checklist for Booking Live Corporate Entertainment

A complete breakdown on how to book unforgettable corporate entertainment

Booking entertainment for a corporate event can make or break the experience for your guests. The right act can create unforgettable memories, while the wrong choice can leave attendees disengaged and unimpressed. To ensure your entertainment selection is on point, follow this ultimate checklist for booking corporate entertainment. Whether you're planning an annual banquet, trade show, or team-building retreat, this guide will help you make the right decisions.

Unique Corporate Entertainment Ideas & Information

1. Define Your Event Goals

Before you dive into entertainment options, take a step back and consider what you want to achieve with your event.

Questions to Ask:

• Is the entertainment meant to educate, entertain, or inspire?

• Are you aiming to impress clients, reward employees, or both?

• How does the entertainment fit into the overall event theme or objectives?

When your goals are clear, you can choose an act that aligns perfectly with your vision.

2. Know Your Audience

Your audience should be the centerpiece of your decision-making process. Tailoring entertainment to your guests' interests and preferences ensures a more engaging experience.

How to Understand Your Audience:

• Demographics: Consider factors like age, profession, and cultural background.

• Interests: Are your attendees more likely to enjoy a high-energy act or a sophisticated performance?

• Feedback: If this isn’t your first event, review feedback from past events to see what worked.

3. Set a Realistic Budget

Entertainment can range from affordable local performers to high-profile acts with hefty price tags. Establishing a clear budget upfront will save time and help narrow your options.

Budgeting Tips:

• Allocate a specific portion of your overall event budget to entertainment.

• Factor in additional costs like travel, lodging, and technical requirements for the performer.

• Don’t sacrifice quality for cost—the right act is worth the investment.

4. Research Performers Thoroughly

Not all entertainers are created equal. Researching performers ensures you’re booking someone with the experience and skills to captivate your audience.

Where to Look:

• Online Reviews: Check testimonials on their website, Google, or social media.

• Videos: Watch clips of their performances to gauge their style and energy.

• References: Request recommendations or references from previous clients.

5. Match Entertainment to the Event Theme

A seamless integration of entertainment into your event’s theme elevates the entire experience.

Examples:

• Formal Events: Consider a sophisticated mentalist, jazz band, or keynote speaker.

• Team-Building Events: Interactive entertainment like improv comedy or escape rooms can foster connection.

• Trade Shows: High-energy acts that draw crowds, such as magicians or illusionists, work well.

6. Confirm Technical Requirements

Every act has specific technical needs, from audio-visual equipment to stage dimensions. Addressing these requirements early avoids last-minute complications.

Key Considerations:

• Does the venue have adequate lighting and sound equipment?

• Is there a stage, or does one need to be set up?

• Will the performer need special accommodations, like a projector or extra microphones?

7. Book Early

The best entertainers are in high demand, especially during peak seasons for corporate events. Booking well in advance secures your preferred act and gives you ample time to prepare.

How Early to Book:

• High-Profile Acts: 6-12 months in advance.

• Local Talent: 3-6 months in advance.

• Last-Minute Events: Be prepared to compromise on availability or budget.

8. Review Contracts Carefully

A clear and detailed contract protects both you and the entertainer. Make sure you understand all terms before signing.

Key Elements to Look For:

• Performance duration and schedule.

• Payment terms and cancellation policies.

• Specific technical or logistical requirements.

• Clauses addressing unforeseen circumstances (e.g., illness or travel delays).

9. Plan the Schedule Around the Entertainment

The timing of your entertainment can significantly impact its effectiveness. Plan your event schedule to maximize engagement.

Scheduling Tips:

• Place entertainment during peak energy moments, such as after dinner or during breaks.

• Avoid scheduling the act too late in the evening when guests might be fatigued.

• Incorporate brief transitions to build anticipation for the performance.

10. Promote the Entertainment

Excitement builds anticipation. Use your event marketing to highlight the entertainer and generate buzz among attendees.

Promotional Ideas:

• Include teasers in invitations or emails.

• Share clips or images of the performer on social media.

• Use the entertainer’s name and act as part of your event branding.

11. Prepare for Contingencies

Even with the best planning, unexpected issues can arise. Having backup plans ensures your event stays on track.

Examples:

• Weather: If your event is outdoors, have an indoor backup plan.

• Technical Issues: Test all equipment beforehand and have a technician on standby.

• Performer Delays: Plan a filler activity or extended break to cover any gaps.

12. Gather Feedback Post-Event

Feedback helps you measure success and plan future events more effectively.

How to Gather Feedback:

• Surveys: Send out post-event surveys to attendees.

• Conversations: Ask guests for their thoughts during or after the event.

• Analytics: Review social media engagement or attendee participation metrics.

Conclusion

Booking corporate entertainment is a critical part of creating an event that stands out. By following this checklist, you can confidently select an act that aligns with your goals, engages your audience, and leaves a lasting impression. From setting a budget to promoting the act, each step ensures a seamless and successful event experience.

Ready to make your next corporate event unforgettable? Consider booking an experienced mentalist or interactive performer who can captivate your audience and elevate the entire experience.

Read this Article on our LinkedIn Newsletter: Click the link below!