How to Build Hype for Your Corporate Events in 30 Days or Less

Planning a corporate event is like preparing for a rocket launch. You can have the most sophisticated setup, the perfect speakers, and an incredible venue, but without hype, your event could fizzle instead of soar. The good news? Creating excitement in just 30 days is not only possible—it’s easier than you think.

Here’s a step-by-step guide, packed with actionable strategies (and a sprinkle of humor), to ensure your event becomes the talk of the town.

Week 1: Lay the Groundwork

Before you start shouting from the rooftops, you need a plan. Here’s how to set the foundation:

1. Define Your Event’s “Why”

Why should people care about this event? Is it a groundbreaking product launch, a team-building extravaganza, or an inspiring leadership summit?

Pro Tip: Your “why” is your hook. Make it clear and compelling.

2. Create a Strong Visual Identity

Invest in professional graphics and branding. A slick logo, consistent color palette, and branded templates can make your event look legit before it even happens.

Deliverables:

- Event logo

- Branded social media templates

- Email headers

3. Set Up Your Online Presence

Create dedicated event pages on your website, social media profiles, and an event hashtag (#YourEventName). Ensure your audience has a digital hub to find information and updates.

Platforms:

- Website landing page

- LinkedIn event

- Facebook page

- Eventbrite or similar platforms

Week 2: Start the Buzz

This is where the fun begins. You’ve laid the groundwork; now it’s time to build momentum.

4. Announce With a Bang

Your announcement sets the tone. Use a professionally produced video or a captivating graphic to make your big reveal.

Checklist:

- Post the announcement on all social platforms.

- Send a teaser email to your mailing list.

- Use LinkedIn ads to target your audience.

5. Tap Into Your Internal Networks

Get your employees, partners, and stakeholders hyped. Encourage them to share event details with their networks.

Pro Tip: Offer an incentive for internal shares, like exclusive early access or event perks.

6. Leverage Social Media’s Power

Focus on platforms where your audience hangs out. For corporate events, LinkedIn is king, but don’t underestimate Instagram, Facebook, or Twitter.

Social Media Tricks:

- Teasers: Share sneak peeks of speakers, behind-the-scenes footage, or event prep.

- Countdowns: Use Instagram or Facebook Stories to count down to the big day.

- Polls and Q&A: Engage your audience with interactive features.

Week 3: Amp It Up

Now that the buzz has started, it’s time to turn up the volume.

7. Partner With Influencers

Corporate influencers and thought leaders can amplify your event’s reach. Identify key people in your industry who align with your event’s goals.

Tips:

- Offer influencers free tickets or VIP access.

- Provide them with branded content to share.

- Have them go live or post stories about your event.

8. Email Campaigns That Convert

Your email list is one of your most valuable assets. Use it wisely.

Campaign Types:

- Reminder emails: “Don’t miss out!”

- Exclusive previews: “Here’s a sneak peek of what’s coming.”

- Value-driven emails: Highlight why attending will benefit them.

9. Create Shareable Content

Give your audience content they want to share, like inspirational quotes from keynote speakers, GIFs, or behind-the-scenes videos.

Pro Tip: Design everything with mobile users in mind. Over 70% of event-related content is viewed on smartphones.

Week 4: Build FOMO

The finish line is in sight. It’s time to create a sense of urgency and exclusivity.

10. Limited-Time Offers

Nothing gets people moving like a deadline. Create time-sensitive discounts or early bird pricing to drive ticket sales.

Examples:

- “Early bird pricing ends in 24 hours!”

- “First 50 attendees get VIP access.”

11. Social Proof Is Everything

Showcase who’s already attending. Share testimonials, attendee shoutouts, or even screenshots of registrations.

12. Live Previews

Host a live Q&A or behind-the-scenes look at the event setup. Use Instagram Live, LinkedIn Live, or Facebook Live to engage your audience in real-time.

Pro Tips:

- Keep it short (10-15 minutes).

- Highlight key benefits and what attendees can expect.

Day of the Event: Seal the Deal

Your pre-event hype has built anticipation. Now, make sure the experience lives up to it.

13. Welcome Guests With a Bang

First impressions matter. Have greeters, entertainment (like a mentalist!), or even live music to set the tone as soon as guests arrive.

14. Maximize Social Media Engagement

Encourage attendees to share their experiences with your hashtag. Have a social media wall displaying posts in real-time to keep the buzz alive.

15. Capture Content for Future Hype

Hire a professional photographer or videographer to document the event. This content will fuel your marketing efforts for months to come.

Wrapping It Up: The 30-Day Hype Checklist

Here’s your streamlined roadmap to success:

1. Week 1: Lay the groundwork with branding, a landing page, and event hashtag.

2. Week 2: Announce your event with teasers and start engaging on social media.

3. Week 3: Leverage influencers, email campaigns, and shareable content.

4. Week 4: Create urgency with limited-time offers and live previews.

5. Event Day: Deliver on the hype with an unforgettable experience.

Final Thoughts:

Building hype isn’t rocket science, but it does take effort. Follow this 30-day plan, and your event won’t just be an event—it’ll be *the* event everyone’s talking about. Need someone to help create that buzz? You know where to find me.

The Event Equation ©

www.eventequation.com

Read this Article on our LinkedIn Newsletter